Illumania, a California based Technology Company, requires effective mobile communications for its sales people who are spread in five continents. Use of iPhone enables them to track customers, stay in touch with executives and employees of the company, and now company plans to provide this facility to their consumers as well.

Jay Flatley, Illumina’s president and CEO, says that iPhone was their evident choice, “First and foremost, it’s a great phone, but what our employees need goes will beyond that. They need a computer in their hands that can do calculations and data searches, and can manage sales using SalesForce Mobile. Because of the flexibility of the interface, iPhone was the ideal tool for us”.

Now as the company has planned to provide the service to its consumers, Illumina is now developing an application for its consumers who will definitely get benefits from iPhone’s capabilities.