Google has already turned into a internet giant and is further growing into a web monster to get more dominant role in today’s web world as it has recently revamped its ‘DoubleClick’ ad exchange service.

With this latest development, Google will be integrating its current ads business with ‘DoubleClick ad exchange’, making Google more powerful against its rivals, Yahoo and AOL in the advertising market. Google acquired ‘DoubleClick ad exchange’ in March 2008, with plans to combine it with its AdSense service.

By integrating these services, Google will be able to launch the graphic based campaigns for the corporate sector, which is already facing challenges in promoting their businesses online due to lot of variation and segregation in today’s web world.

Google is generating huge revenues from its online ads business, according to some reports, its revenue touched $22 billion mark last year alone. It seems Google might also rule the empire of online ads business in future, which will add more excitement to its dominance on the web.